Corporate Engagement Playbook

A 7 stages framework designed by Win-Win Strategies

Win-Win Strategies (WWS) developed this Corporate Engagement course, designed as a series of on-line, self-paced learning modules, with the belief that partnerships can improve the impact and strengthen capabilities for both the private sector company and the women's rights organisations.

Course curriculum

  • 1

    Welcome to the Course!

    • Introduction to the Course

    • About the Learning Journey

    • Introduction to Women's Rights Organisations

    • Introduction to Corporate "Champions"

  • 2

    020 Pre-Course Lesson: COVID-19

    • COVID-19 Implications

    • Let's Get Started!

  • 3

    Stage 1: Internal Assessment

    • Introduction: Stage 1

    • Learning Objectives: Stage 1

    • Downloadable Slides: Stage 1

    • 101 - Self, People and Processes

    • 102 - Personal Leadership

    • 102 - Exercise: Self-Assessment

    • 103 - Organisational Leadership

    • 103 - Exercise: Fit-for-Partnering Assessment

    • Women's Rights Organisations' Perspectives: Stage 1

    • Case Study: Developing a Fundraising Strategy

  • 4

    Stage 2: Define a Reason to Partner

    • Introduction: Stage 2

    • Learning Objectives: Stage 2

    • Downloadable Slides: Stage 2

    • 201 - Types of Resources

    • 201 - Exercise: Types of Resources

    • 202 - Relationship Spectrum

    • 202 - Exercise: Resource Mapping

    • 203 - Corporate Social Investment

    • 203 - Exercise: Corporate Social Investment Model

    • Women's Rights Organisations Perspectives on Stage 2

    • Corporate Perspectives on Stage 2

    • Case Study: Define a Reason to Partner

  • 5

    Stage 3: Analyse the Landscape

    • Introduction: Stage 3

    • Learning Objectives: Stage 3

    • Downloadable Slides: Stage 3

    • 301 - Sources of Funding

    • 301 - Exercise: Sources of Funding

    • 302 - The Business Case for Corporate Social Responsibility

    • 302 - Reflection Exercise

    • 303 - Stakeholder Mapping

    • 303 - Exercise: Stakeholder Mapping

    • 304 - Stakeholder Engagement Continuum

    • 304 - Exercise: Stakeholder Engagement

    • Women's Rights Organisations Perspectives on Stage 3

    • Corporations Perspectives on Stage 3

    • Case Study: WHEAT, local fundraising, and corporates

  • 6

    Stage 4: Guiding Principles & Due Diligence

    • Introduction: Stage 4

    • Learning Objectives: Stage 4

    • Downloadable Slides: Stage 4

    • 401 - Guiding Principles and Due Diligence

    • 401 - Exercise: Guiding Principles

    • 402 - Conducting Due Diligence

    • Women's Rights Organisations Perspectives on Stage 4

    • Corporations Perspectives on Stage 4

    • Case Study: "Shared Vision and Mission: A Donor's Perspective"

  • 7

    Stage 5: Unique Value Proposition

    • Introduction: Stage 5

    • Learning Objectives: Stage 5

    • Downloadable Slides: Stage 5

    • 501 - Capabilities Statement

    • 501 - Exercise: Capabilities Statement

    • 502 - Finding Shared Value

    • 502 - Exercise: Detecting your Unique Value Proposition

    • 503 - How To Build a Message

    • 504 - Developing Your Pitch

    • 504 - Exercise: The Pitch

    • Women's Rights Organisations Perspectives on Stage 5

    • Corporations Perspectives on Stage 5

    • Case Study: "Unique Value Proposition"

  • 8

    Stage 6: Perform Risk Analysis

    • Introduction: Stage 6

    • Learning Objectives: Stage 6

    • Downloadable Slides: Stage 6

    • 601 - Risk Analysis Mapping

    • 601 - Exercise: Conducting Risk Analysis for a Company

    • 602 - Managing Risk

    • 602 - Exercise: Managing Risk

    • Women's Rights Organisations Perspectives on Stage 6

    • Case Study: "Risk Analysis"

  • 9

    Stage 7: Set Goals & Action Plan

    • Introduction: Stage 7

    • Learning Objectives: Stage 7

    • Downloadable Slides: Stage 7

    • 701 - SMART Goals and Action Plan

    • 701 - Exercise: Setting SMART Goals

    • 702 - Exercise: Prioritization Matrix

    • Case Study: "SMART Planning"

  • 10

    Seven Stage Corporate Engagement - Conclusion

    • Congratulations!

    • Main Takeaways and Advice

    • Unique Insights and Experience

    • Common Challenges from the corporate perspective

    • Common Challenges from the women's rights organisations

    • Post-course Survey

    • Congratulations from Win Win Strategies!

Watch Intro Video

The framework